How Sora-OpenAI can change the world

HOW SORA-OPENAI CAN CHANGE THE WORLD

Sora-OpenAI: Transforming the World with AI Innovation

Sora, developed by AI research and development company Open-AI, is an AI model that can generate realistic and imaginative video from text instructions. On February 15, 2024, OpenAI surprised the world by releasing multiple high-definition realistic videos that were created by Sora and show the world the how Sora-OpenAI can change the world.

Recently, it is not available for users. It is only available to red teamers to assess critical areas for harm or risks. Several visual artists, designers, and filmmakers have also been granted access to give feedback on how to advance the model to be most helpful for creative professionals.

This AI model keeps learning how physical motion, living being emotion, expression, and behavior are in the world and then creates and shares videos based on this knowledge. It will solve problems that require real-world interaction. It can make a video by using an existing image and can also fill missing frames in an existing video and extend it. It can create multiple realistic characters, precise types of motion, detailed subjects, background elements, and complex scenes. It knows how things exist in the physical world. Seeing the video created by Sora for the first time is very difficult to tell whether it is real or created by open AI.

How does Sora work?

Sora uses a diffusion model that creates a video with a static noise and progressively removes the noise and generates a clean image according to the description in the prompt.

Noise image to clear image

How Sora-OpenAI can Change the World

The Sora is going to have a huge impact in almost every field and profession in the future. It is going to impact everything, from the education of small children to the lifestyle of elderly people.

Sora’s ability to generate complex scenes, characters, emotions, and motions can normalize creativity. Shooting a video and editing it takes a lot of money and time, but it can be done by inputting a prompt through Sora. Anyone can bring their ideas into life without expensive software or extensive training.

Creators can concentrate on expressing their unique visions and telling their stories. This can make short videos, short films for YouTube. A film maker can make a scene by using this before actual shooting.

Sora used for entertainment

For advertising and marketing:

Recently, advertising and marketing through videos has become very difficult, and it also costs a lot of money. But with the help of Sora, it can become cheaper.

IT can create personalized marketing content by analysing consumer preferences and trends, it can generate customized, engaging, and relevant advertisements that resonate with target audiences on a deeper level.

Education:

Sora can bring revolution to the field of education. Many chapters on science, physics, and engineering can be explained through visualization. It can create cool models to explain hard ideas. Also, Sora can make learning personal by giving students lessons that fit their needs.

Disadvantages –

Sora may prove to be a revolution for the future, but its deployment and integration into various aspects of society may lead to many negative impacts and disadvantages. Some of these concerns to understand the challenges of using AI:

Misinformation-making deep fake videos will be easier with this source. Deep fake videos will be more used to manipulate people, spread false information, misinformation, and propaganda. It can create realistic fake videos of individuals to violate their privacy and cheat them by asking for money and the password of their bank account.

Creating fake porn, forged evidence for legal proceedings will be very easy. The proliferation of deep-fake videos can erode trust in media and online content. People may become skeptical of the authenticity of videos they see online, leading to increased uncertainty and distrust. This is how Sora-OpenAI can change the world negatively.  

Considering its negative impact, it has recently been unavailable for users.

Before making an OPEN-MARKET product available, they are ensuring several important safety steps. It is available to red teamers to assess critical areas for harm or risks. They are domain experts in areas like hateful content, misinformation, false information, and bias. They are adversarially testing the model. They are also making tools to detect misleading content.

We’re not only advancing new techniques for deployment but also utilizing the safety measures already established for our DALL·E 3 products, which are equally relevant for Sora.

Steps from OpenAI to Stop Misuse:

They are working to develop a text classifier that will check and discard any prompts that are in violation of its usage policies, like violence, sexual content, fake videos, and hateful images.

They are also working to develop strong image classifiers that are used to check each part of the frames of every video generated to make sure it follows their rules and policy before it’s shown to the users.

They are currently collaborating with educators, policymakers, and many artists to know their concerns and find good ways to use this new technology.

Even though they are doing a lot of research and testing, they can’t predict all the ways people will use our technology, both good and bad. It is really important to see how people use it in real life. This helps us make sure that the AI systems they create and share become safer and better over time.

Weakness-

Currently it has sevaral limitation in the current version of Sora as we can se in below video—

In the above video, we can see many objects struggling with accurately simulating the physics of a complex scene. In the first scene, we can see that the positions of the wolves overlap and that they are appearing spontaneously. It may also make mistakes in the spatial details of a given prompt, for example, mixing up left and right, and struggle with accurately representing events as they occur at a given time. 

No, It is not available to the public. Sora is becoming available to red teamers to assess critical areas for harm or risks. Several visual artists, designers, and filmmakers also have been granted access to give feedback on how to advance the model to be most helpful for creative professionals

Red Timers are those people who behave like attackers and think like an attacker to find out the weaknesses of the system so that the system can be made better.

No launch date has been set yet and it is not available to the public yet.

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